Showing posts with label Hindutva. Show all posts
Showing posts with label Hindutva. Show all posts

Monday, December 23, 2019

What is Hindutva? What is Hinduism?

Hindutva is a way of life. Hinduism is believing all living beings have a right to live a 'respected life' & co-exist peacefully along with other fellow beings.


Hindutva - swapnilized.blogspot


It is believed that every child born in any corner of the world is Hindu. After Baptism, circumcision etc. other rituals the new born baby’s faith/religion is changed.


Hinduism & Hindutva - swapnilized.blogspot


Hindutva gives the following lessons for mankind in particular( for the living beings in general). Nothing is permanent in this world. What is permanent is change. It means that everything is changing. Sorrow/loss gets converted to happiness/accomplishments. Happiness is converted into sorrow. This is a never ending cycle throughout life.

Childhood, teenage, adulthood, old age, death are all stages of life. One keeps taking birth repeatedly as humans, animals(aquatic /terrestrial), birds, insects etc till one attains salvation. Only a human being has the ability to think, do good deeds, help others and chant God's name, sing God's praises to get liberated from the circle of life and death. This is irrespective of one's religion. Every human being has the right to live a respectful life and do good deeds in the name of God to attain enlightenment. One must be compassionate & kind towards all living beings(including animals, trees & plants), not just human beings. This is what is taught in Hinduism. This is Hindutva

Neither Lord Shri Ram nor Lord Shri Krishna had established Hindu religion, they incarnated(took birth) in this religion. Lord Shri Ram, Shri Krishna, Mahaveer ji, Gautam Buddha, Guru Nanak dev ji etc were all born in Sanatan Dharma which is now known as Hinduism.



Sanatan Dharma, which is now known as Hinduism, is a way of life. Lord Shri Krishna addressed all human beings in Shrimad Bhagwad Gita & taught every one the intricacies of life on this planet. The ways to deal with happiness, sufferings, depression, sorrow, victory, defeat, achievements etc. & fulfill the ultimate purpose of life i.e get enlightened, get liberated from the circle of life and death by attaining moksh.

Lord Krishna, Lord Ram, the saints of Sanatan Dharma taught mankind how to live a fulfilled life not just by preaching verbally but also by being pristine examples of how to perform one's duties & responsibilities as a son, daughter, father, husband, mother, friend, professional, student etc by continuing to remain detached.

It is imperative to refrain from attachment and continuously make efforts to not get intoxicated by or get addicted to worldly desires. When there are instances of grief, not to completely get taken over by feelings of sorrow and depression. When one is successful in his/her respective endeavours, not to be too engrossed in enjoying. Try to remain detached and witness everything as events of life which are passing by.

It is important to be healthy, remain satiated from within and not overdo the expression of grief/happiness. Never bow down, get intimidated by atrocities or those who inflict them on living beings. Without bothering about the fruits, perform good deeds, do good karma & take a stand against injustice, lawfully.

Read BBC article which shines a bit of light on the truth… Hindu Rashtra, Hindutva and India -> the re-establishment of true existing identity.

Tuesday, August 20, 2019

Payal Rohatgi on Rape case of Asaram Bapu! Latest news & video by Subramanian Swamy explaining the innocence of Asaram Bapu

Payal Rohatgi on Asaram Bapu


boycott-bollywood-team-payal-rohatgi-asaram-bapu
boycott-bollywood-team-payal-rohatgi-asaram-bapu

What is POCSO ?

Imagine you(male) are about to enter an elevator(lift) to reach the 16th floor of a building. You enter on the ground floor & you are the only one in the elevator. The elevator stops at the first floor again. In walks a female. Now elevator has started moving & only you are in the elevator with the female. 

There is no CCTV in the elevator. The elevator stops at the 12th floor. The female walks out. You walk out on the 16th floor. For you it is the end of story. But what if the female who has walked out of the elevator on the 12th floor goes to the police and claims that she is a minor & you molested her in the elevator from the first floor to the 12th floor? 

You will be thrown into jail & will never ever see the light of the day. No bail. That’s Protection of Children from Sexual Offences (POCSO) Act 2012, for you. That is how POCSO works. 

If a girl claims to the police that she is a minor & has complained against you saying you tried to rape her in the elevator, first thing that will happen is that you will land in jail.


asaram-bapu-subramanian-swamy
Subramanian Swamy on Asaram Bapu - swapnilized.com


You are innocent. But how will you prove it? That’s exactly what has happened in the case of Asaramji Bapu. This is just an analogy to explain. There was no elevator involved in Araram Bapu case. But neither was the girl a minor, nor was “RAPE” ever mentioned in the FIR or chargesheet. Bot Asaram Bapu as well as the girl were at different locations at the time of the incident which was quoted by the girl.

Bollywood & Indian Politicians on Asaramji Bapu Fake Case

Payal Rohatgi - Bollywood actress, Mukesh Khanna - Shaktiman fame, VHP Supremo Ashok Singhal ji, ex MP C.M. Uma Bharti, Dr. Subramanian Swamy etc lot of people have been making efforts to shine lights on the conspiracy hatched by Vatican agent Sonia Gandhi to defame Hinduism by getting Saints of India embroiled in fake rape / murder cases. 

Payal-Rohatgi-on -Asaram-Bapu
Payal Rohatgi on Asaram Bapu - swapnilized.com

To hear Payal Rohatgi's truth about Asaramji Bapu fake rape case watch the video from 3 minutes 15 seconds (3.15)onwards



Sonia Gandhi(Antonio Maino) of Congress Party who is a Vatican agent is behind the manufactured fake case on Sant Asaramji Bapu. Check what Dr. Subramanian Swamy has to say...

https://www.youtube.com/watch?v=0C99_HG-1HY

https://www.youtube.com/watch?v=vxma28ij7jk

https://youtu.be/vxma28ij7jkhttps://youtu.be/4pxDa542Bss


In 2013, Congress, led by Sonia Gandhi got Asaramji framed in a fake case as he used to oppose the missionaries agenda of converting gullible Indians into Christians. To implicate him in a complicated case, a complex law-Protection of Children from Sexual Offences (POCSO) Act 2012 was formulated. Bapuji was enshrining a deep sense of pride for Hindu religion among the confused, secular Hindus. As a result, a lot of converted Christians were re-converting back to Hinduism & it was becoming more & more difficult for these missionaries to convert the proud, and now full of self esteem Hindus into Christianity. He had around 10 crore(100 million) disciples. With every passing day the number of followers, that Bapu had, was increasing.


Because of him, the Hindus were becoming more aware, vigilant and it was becoming difficult to convert them into Christians. Also because of the huge number of followers, even the police and administration used to take note & restrict the movement of missionaries as Bapu used to keep warning these Xtian missionaries via his religious discourses asking them to refrain from converting the gullible, innocent, average ‘secular’ Hindu.


His religious discourses used to have tips which used to fill up people with inner strength to give up smoking, alcohol, drugs, stop consuming American brand soft drinks like Coca Cola, Pepsi etc, stop people from using Colgate(informing them that it is banned in many countries)ask people to refrain from immediate surgeries, operations & Allopathic medicines. Asaram Bapu was among the first to expose the racket of doctors & their channel which used to force the patients to go for various tests(x-ray, blood tests etc) which was all commission based. Bapu used to propagate/publicise indigenous products, for eg he would say instead of cola, drink Coconut water-it is very beneficial to the body. Use neem twig(daatun) to clean your teeth etc. All these and much more used to be a part of his religious discourses(Satsang)


He used to give simple, easy, mostly homely Ayurvedic remedies as alternates. If you calculate the revenue generation of the above companies & industries that was directly hit by Asaram Bapu’s religious discourses(Satsang), it runs into thousands of crores annually. All of these had become hostile towards him.


But Bapu’s moto was, “I will not let these innocent people to be fooled & exploited by these money & power starved industrialists”. Hence he kept doing what Saints of India are globally famous for! Work for the uplifting the society, the down trodden, the exploited, aggrieved human beings. Thus he got targeted by the powerful lobby of the industrialists & Sonia-combined.


Now let us understand what happens in a normal rape case…
Apart from Asaram Bapu, any rape convict at least gets bail at some point of time when the case is on. The jail sentence for rape is 7 years, according to the Indian penal code. But despite the word “RAPE” not even being mentioned in the FIR or chargesheet, Asaram Bapu has not got bail since 2013 even once.


It’s a big, big conspiracy. Conspiracy of the century to malign, enslave the Hindus, Indians again. Hindu religion is under siege. By attacking, character assassination of the clean, innocent Hindu Saints the confused secular Hindus are being demoralised. 

The constant mocking of Sadhus, Babas, Sanyasis which was started by the secular Nehru has been going on since decades. Mocking, character-assassination, negatively biased paid media trials are being carried out at astonishingly magnanimous proportions by the paid Indian media. 

Most of the ‘Indian News Channels’ are owned by foreigners. Intention is to confuse the gullible Indians, make them believe that whatever your characterless Sadhus, Saints say is a lie/myth. xyz religion is better than yours. Convert.

India has been under siege since hundreds of years. First by the Arabic muslims. Then the British. On & off, the French, Portuguese also tried their luck in ruling India. English & muslim rule lasted for approx 250 years & 450 years respectively. 

Mass rapes, murders, forced conversions happened in these years, but yet India, Indians maintained their Hindu identity. Hence India for the muslims as well as the Vatican missionaries is an unfinished, unconquered chapter.

They are following Macaulay’s formula to again enslave India:- Confuse them. Drive them away from their culture, roots, spirituality. Develop a hatred, insecurity, confusion towards their identity by implanting doubts about the greatness & truthfulness of their religion. 

This is done by maligning & character assasination of the pillars of Hindu religion. Saints like Asaramji Bapu, etc are the torch bearers of Hindu religion.

Uproot the strong pillars on which the Hindu religion(Sanatan Dharma) has been standing. Once that is done, it will be easy to sway, convert a directionless crowd who is confused about his/her identity.

Thursday, June 13, 2019

Greatest Marketing Campaign Plan!

“More than 1600 times the ROI.” Apart from the intangible benefits. In this era where people prefer digital marketing campaign without trying to understand deeply what is marketing concept or the nature of marketing, the following marketing strategy was an absolute killer!


One of the greatest marketing campaign plan that I have come across, which had a really wide reach was the “Lifebuoy Roti Campaign”. It was an ideal campaign. It had a proper motive, well defined target segment, planned out expense, expected ROI & results.

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‘Did you wash your hands with Lifebuoy?' That was the message, in Hindi, stamped on over 2.5 million Rotis(Indian Bread) at the Maha Kumbh Mela in 2013, the largest congregation of human beings on our planet. Roti is an important and mandatory item of every complete Indian meal. And the only way to eat it is with your hands.






Lifebuoy is a soap. To increase it’s sale, the strategy team thought of flashing a message about how important Lifebuoy soap is and how indispensably it is connected to your daily hygiene. Poor hygiene kills approximately 1.5 million children/ people worldwide every year. It is imperative to wash your hands before meals, especially if you are going to use your hands, fingers and not spoon while eating. In India the only way you can eat Roti(round bread) comfortably is by using your hands, splitting the Roti into 4–5 parts and dipping it in dal(pulses) or sabji(vegetable with gravy).
The target segment ascertained was the common man whose daily meal comprised of the above[Roti, Dal, Sabji] with Roti being the indispensable element in the meal.
To give the entire campaign in a nutshell- Through an investment of US $ 36,000 (over Rs 20 lakh at an exchange rate of Rs 60 to a dollar) and appointing over 100 promoters at the several community kitchens, 2.5 million rotis were heat stamped with the message, ‘Lifebuoy se haath dhoye kya’ (Have you washed your hands with Lifebuoy?), prompting people to wash their hands before eating. The campaign, executed at a cost of less than 1 cent per contact, earned the brand a media value of over 60 million USD, which is more than 1,600 times RoI. Overall, the brand received sales of 40 dollars for every one dollar spent on the campaign.
Check out the heat stamps…



The Kumbh Mela which was scheduled to start from January 2013 at PrayagRaj was chosen as the place & time where implementation of this plan was supposed to take place. In the Kumbh Mela an estimated 200 million+ devotees gather over a period of approx 2 months. At PrayagRaj Kumbh, which holds the world record for the segregation of maximum number of devotees at one place, this marketing campaign was executed.
The unusual advertising medium certainly had pilgrims noticing it and discussing it during and after meals. A buzz was created.
The campaign started on February 1 and ran for 30 days. They took into consideration the factual scenario that a minimum of 2 people share a lunch table. This is apart from the seating arrangement on the ground as shown…



The company made special heat stamps to make an impression of its message on Rotis and hired 100 promoters to stand in 100 kitchens across the Kumbh mela.
The idea came from the insight that handwashing with soap before eating can prevent transmission of many disease causing germs. But people often ignore/forget to wash their hands before eating.
A reminder at the right time can go a long way to ensure that this habit is followed.
Thus as stated above, every one from the common man to the marketing, media, government agency professionals among others, took notice and appreciated it. It received a lot of positive word of mouth publicity at that time because of the crowd of magnanimous proportion.
It was an absolute and instant hit!
It was taken up as case study in many prestigious MBA colleges in that very year and continues to be a well known case study even now which glorifies the clutter breaking idea of this astonishingly unique, simple and cost effective marketing campaign.
This campaign generated more than 1600 times ROI, as was measured at that time. This is apart from the intangible long term benefits accrued.
This has to be one of the best marketing campaigns ever.
The choice of the location(Kumbh Mela which would have a humongous population)for the execution of this marketing campaign was impeccable.



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